The value of a product should be determined by the consumer who is the buyer, but the power of advertising has pushed the consumer to accept the value determined by the seller without resistance. Fashion can be said to be a phenomenon that represents it. Different people have different values. I think people find more value for themselves (personal value) and sometimes they can reproduce it. How many people have their own set of values that aren’t features or prices? This work is an attempt to focus on personal value as a contrast of social value by daringly ignoring the concept of a product with the theme of “Who decides the value?” and creating something worthless (anti-commodity) in “social” whose functions are completely unknown.

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Specialty gift box “ALUMI”, 2014
W22xH9.7xD24cm　aluminum, paulownia wood, acrylic tape, Japanese paper